Basic products of Italian diet, linked under a single trademark, La Terra Amata. A further guarantee of quality and of the goodness of the products. An attractive packaging and captivating and easy to remember trademark are the logical confirmation of the constant engagement to produce and commercialize genuine and truly Italian high quality products.

The main concept to be conveyed to Alifood's customers is a deep love for the land, a great respect for the nature and the common “country of origin” of our production."La Terra Amata" means beloved country or land in Italian. The brand name emphasizes both a deep love for Italy's cultural identity and a sincere respect for the Italian gastronomic tradition and farming techniques. An Italian meal cannot be prepared without the natural products offered by the land. Our brand label can transfer to everybody the following immediate thoughts:

• a guarantee of the authenticity of a complete range of the products of the Italian traditional cuisine;

• quality of the ingredients strictly selected and controlled by the keepers of the Italian Food culture.